Adaure Achumba is an internationally trained broadcast journalist who’s currently the West Africa correspondent for eNews Channel Africa (eNCA) and the creative director for Five Cowrie Creek Media Ltd, a media solutions consultancy.
Adaure has worked as a freelance producer/reporter for Reuters’ Lagos bureau and as a morning show news anchor, presenter, reporter and producer at Silverbird TV, Nigeria. She was also a presenter/reporter on MNET’s popular lifestyle and travel show, Studio 53 and an avid blogger.
A member of the National Association of Black Journalists (NABJ), Adaure worked and received training at the Raleigh-based, ABC-owned and operated news channel WTVD-ABC 11 as an associate producer, field reporter and assignment editor and at KCOY-CBS 12 in Santa Barbara County California. Prior to being recruited by Silverbird in Nigeria, Adaure was interning with CNN’s Los Angeles Bureau.
Adaure started out as a video journalist (camera-woman) before being accepted into the Carroll School of Journalism and Mass Communication at the University of North Carolina, Chapel Hill.
At Chapel Hill, Adaure covered international news for the Emmy Award-winning student news show, Carolina Week where she won the Electronic News Associations Award for Best Feature News Report and the Edward Kidder Graham Award for Best Leadership of an Organization. She was also an intern reporter at the Chapel Hill Herald Newspaper.
Adaure says her blood is a swirl of blue and green because loves basketball and stays up late to catch the UNC Tarheels at play and by default supports Nigeria’s Super Eagles soccer team. She is proud of having the best of two great countries, on two great continents rich in various cultures, experiences and ideaology.
Adaure enjoys reading, listening to audio-books and podcasts, traveling and spending time with friends, and a family full of comedians